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Explore the keywords your competitors are running search ads for, and where they're sending that traffic. Take inspiration for your search ads from their ad copy.Non-branded search terms: Broad searches suggest users are in the discovery phase, exploring options without a brand in mind: “email marketing platform”The Best Strategy To Use For Buy

How they’re different. Organic traffic allows you to see which specific search terms and rankings led users to your website. In contrast, direct traffic does not offer insights into the keywords used or the sources that drove the traffic.Getting other websites to link back to your site reinforces your relevance and authority to search engine